About Us

Naturally WHOLE. Naturally WISE.

Because WHY be anything but Natural?

Why be anything but YOU?

W Natural's vision is to deliver positively natural skin care. Our passion is to provide sustainable soaps that are 100% free of all chemicals; soaps that are like food for your skin - nourishing both young and old, men and women.

We are on a mission - full speed ahead - to heal the Earth and support humanity through our exceedingly high-quality all-natural skin care offerings. Our frame of reference is firmly rooted in the belief that one person CAN make a difference. Each and every purchase of a W Natural product means there is one less environmentally-polluting product sold in the marketplace. Our products are never tested on animals, and all of our packaging is 100% recyclable.

W Natural believes Mother Nature knows best. Despite humanity’s best efforts to improve upon nature - with parabens, phthalates, and dyes - it just doesn’t cut it. How can you compare a manufactured red #7 to the beautiful rouge of a rose? How do you imitate the sweet smell of a ripe pomegranate with a chemical cocktail of dubious health effects? You don’t. W Natural refuses to blend any unnatural substances in our soap bars. Our ingredient list isn't a mile long, and you certainly won't find any Frankenstein chemicals, such as: phthalates, sulphates, synthetic colours and fragrance, antimicrobials, antibacterials, preservatives, parabens, GMOs, mineral oils, petrolatum, and propylene glycol. We’ll stick with the Wisdom of nature, thank you very much! 

Our goal with W Natural is to keep our product wholesome and honest. The hallmark of our brand is soap, yes SOAP. Before we started, we would peruse the soap aisle at the store and get dizzy with the selection. There were undoubtedly a plethora of choices and scents - from bars advertised as "moisturizers,""beauty bars," and "body bars" - however very rarely did we find a product that was called "soap." After a bit of research, we were surprised to discover that so many of these other monikers existed because these brands aren't legally permitted to call their product "soap" - why? Because they are detergents.

When W Natural makes soap, we never remove all of the stuff that makes soap healthy and replace it with synthetic lathering agents, artificial colors, and harsh chemicals during processing. We stay as pure and true to the organic and ecologically-friendly elements we use. Our philosophy is this: in order to respect the Mother Earth and our clients, then we must respect the all-natural ingredients as well. From seed to salve.

A bit about our process: when we create a bar of soap, we are very careful to preserve the wholesome essence of the all-natural ingredients. In a typical "beauty bar" manufacturing process, the special component (which moisturizers your skin) called "glycerine" is stripped and replaced with a cocktail of chemicals, preservatives, antibacterials, and antimicrobials. Many of these chemicals are known to cause cancer, and can remain on the skin up to 12 hours after application. The lifecycle of these "beauty bars" doesn't end once you put it on your skin - they end up in our eco-system and even pass the filters of water purification plants, and end up in the water we drink.

W Natural soap is good for your skin, your soul, and the environment. We strive to use organic plants, seeds, petals, and organic essential oils whenever possibles; and we never use artificial colors or fragrances.

We only provide the absolute highest-quality handmade, all-natural soap. I think you'll find that once you use our soap, you're skin will breathe easier and impart a luminosity you've never seen before. But guess what? That glow isn't just thanks to W Natural, we like to think that your soul is shining through - beaming that you've made the healthiest choice for you, your family, and the planet.

Our company is powered by Principle.

- Treat others the way you'd like to be treated.

- Cultivate a culture of harmony and acceptance with everyone you encounter.

- And most importantly: treat yourself kindly, with love.

Inspired by our vision for a culture of caring, our ingredients are ethically sourced and we stay true to ecologically-conscious production methods. Our motivation extends beyond the production line, with our numerous international fair trade initiatives and partnerships, including our work through http://new.ashanet.org/ - a vehicle for providing education to impoverished children.

Thank you for taking the time to learn more about our mission. If you have something you'd like to share, or a mission of your own - we'd like to find out more about you, too!

Our products are made with love, for people who love.